One of my favorite local shops in the East Bay, Social Studies, just opened a new store with menswear options. It's everything you expect from this hyper-cool curated shop, full of urban minimalist pieces like jeans and t-shirts, but also some charming home goods and apothecary items. I stopped by the men's shop this weekend to check it out, but ended up spending most of my time in the original shop for women on the corner. Social Studies now has the cutest little vintage section and I couldn't wait to put on this vintage letterman jacket. Was it a little warm to wear it that day? Yes. But just like an eager kid I decided to wear it anyway while Nick and I enjoyed a post-hike beer at a local biergarten.
Social Studies of CA