twelveofour

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We Get It Gucci, You're Weird. What Else Can You Do?

Remember when Gucci was refreshing and creative?

I felt like in 2015 and that first Allesandro collection walked the runway in Milan it was a long overdue stroke of Wes Anderson-esque genius that hit the fashion industry like a slap in the face and reminded privileged industry insiders that original style and against-the-grain styling used to be a thing. It was electrifying to see Allesando Michele's Instagram as a secret window into his crazy mind as he came up with more quirky looks each season. It all made sense, it was all wearable to a certain extent, and it successfully revamped and revived Gucci.

But then, Gucci became weirder, drunk on power and profits, and more strange, and more unrelatable. Given their insanely-priced accessories, and over-the-top looks and their fever-pitch popularity, I find myself ditching them all together and looking for more relatable fashion designers. 

Fashion is a temperature gauge for how things are going in my life; the more uncertain the times, the safer my wardrobe seems to be. When things are swell, I dress up, I get more creative, and I spend more money on trendy items.

It's 2017 and I don't think a Gucci mentality is anywhere near my lifestyle. It's like an Alexander McQueen collection, except not even that beautiful. It's just extremely over-priced for something you can likely attain at a thrift store with about $5 in your pocket and the audacity to mix and match things like you don't give a fuck.

So I am asking what else you got, Gucci? It's like year three or four of this quirky look, and it's awesome that the entire industry loves you, but maybe you can push through this comfortable and profitable phase and come up with something innovative again — like a true creative genius would. 

Collage by me using images by Vogue.com