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My name is Olga Montserrat and has served as my personal style blog and creative outlet since 2006. I post about fashion, art, design, and how I incorporate all that into my personal life.

I was born in Mexico, grew up in Eagle Rock (Los Angeles for the unfamiliar), and went to school at UC Berkeley. I was recently Creative Director at Godfrey Dadich Partners and a Design Director at WIRED in San Francisco. Currently, I’m a Creative Lead at Google. To learn more about my professional life visit my portfolio site. I occasionally take on freelance projects as a creative consultant offering strategy, design, collage and art services to select clientele.  

Keeping up this site has been a rewarding project for the past decade plus. It's my longest running personal project that has opened many doors for me and allowed me to meet many wonderful people. Perhaps more special than the press from publications I respect greatly are the emails and comments from my readers, so thank you all very much.



selected press

freda salvadoR

FREDA GIRL feature (link)

apple x vsco

Creative Sessions: From Artful to Ordinary with Olga Montserrat (link)

True & Co

Getting Intimate: Olga Montserrat (link)

lisa says gah

Drinks with Olga Montserrat / Interview (link)


"On the Red couch with Art Director/Style Writer Olga Montserrat" (link)


"Mansur Gavriel: tutte la vogliono… e nessuno la trova" (link)



"Rue 1.0: Instafollow: @twelveofour" (link)

The Gramlist

Creative Directors Shaping the Way We See (link)


"Blogs we love" (link)


"12:04: Classic Femininity" (link)


"Steal This Style Blogger's Easy Dress-Up Strategy" (link)

Barneys New York The Window

"Face Time With Blogger Olga Montserrat of 12:04" (link)


Sarah Seven Runway Show — Featured Blogger (link)


TOPSHOP Loves California — Featured Blogger 12:04 (link)
TOPSHOP Loves Your City — Launch Events Map (link)


"Cute San Francisco City Hall Weddings That Will Make You Believe In True Love" (link)
"12 Brilliant Spring Style Outfits to Try Right Now" (link)
"New Year Hair Inspiration for SF's Top Salons" (link)
"27 Inspiring Winter Style Snaps" (link)
"7 Local Bloggers Dish their TOP Beauty Buys" (link)
"5 Locals show us how to style leggings the cool way"  (link)
"9 Cool Work-Ready Looks Captured in Downtown S.F. " (link)
"7 Holiday Party Outfit Ideas From Some of S.F.'s Coolest Bloggers"  (link)
"Sunglass Stalking! 13 Super-Chic Shades Snapped In S.F." (link)
"The Prim Reaper: 1 Girl, 4 Look — An Up-And-Coming Bay Blogger Shows Off Her Posh Style" (link)
Refinery 29 and Net-A-Porter Take The Fun Offline With Cocktails and Bloggers At Chambers Eat + Drink (link
"24 Fancy-Pics from ACRE/SF's One-Year Anniversary Bash (link)

The San Francisco Chronicle

"Color collars make a fashion statement" — The San Francisco Chronicle, Sunday Style Section, March 3, 2013 (print) 
"Colorful collars make a fashion statement" — SF Gate (web, link)

Diablo Magazine

Fashion Inspiration — Diablo Magazine, January 2013 issue (print)
"Meet 12:04's Olga Montserrat"— Diablo Magazine, web (link)
"Reboot Your Style: Local Fashion Advice"— Diablo Magazine, web (link)

San Francisco Magazine SF Event (link)

Forbes Woman

"The 20 Best Fashion Blogs for Professional Women"  (link)


Kathleen Whitaker Jewelry (link)
Tokyo Bay (link)
"12:04 Color Theory" - Wear to Click (link)
Kenzo People, via Kenzo Paris, Pinterest (link)
"Appearances Matter", Grad Hacker, Inside Higher ED, (link)